Event poster for Milan design week showcasing a blue abstract sculptural piece with the text 'ALCOVA' and event details displaying 'Villa Borsani April 15-21 MIAMI'.

Studio TOOJ Presents                      

Restrained Beauty:

The Unseen Layers of

Scandinavian Design

ALCOVA MILANO 2024

Milan design week    15-21 April

Venue: B03 Villa Borsani
Address: Via Umberto I, 148, 20814 Varedo MB, Italy
h 11.00-19.00, last entry h 18.00

Restrained Beauty:                                                                       

The Unseen Layers of Scandinavian Design

Step into a realm where Scandinavian design evolves beyond
the ordinary. We invite you to witness a journey where we challenge
the norm of minimalistic design and the beauty of simplicity.

We are quiet. We are loud. An under-the-skin contradiction defines our design philosophy. Join us as we unravel layers of nuances, showcasing the understated elegance that resonates with a bold expression.

Welcome to a dimension where the traditional meets the innovative,
a juxtaposition of heritage and modernity. This is not just a showcase; it's an invitation to challenge conventional norms and captivate your senses.

featured designers

A woman with dark hair, wearing earrings, a black sweater, and a cream-colored collar, standing against a textured gray concrete wall.

Forever on a journey of self-discovery, t. Woon embraces all experiences that this exploration brings and channels that into her creations. It is authentic and meaningful — a reflection of her intrigues. T. Woon’s appreciation of illusion and juxtaposition is evident in her work, manifesting her unique perspective and obsession with the unexpected.

T.Woon
Founder & Designer

A man with glasses and a beard standing with arms crossed in front of a concrete architectural structure. He is wearing a tan button-up shirt and looking to his left.

Swedish designer Johan Wilén’s creations redefine the very essence of Scandinavian elegance, pushing the boundaries of traditional design norms. His vision is undeniably disruptive, infusing innovation into every piece. From exquisitely crafted fine wooden pieces to pioneering 3D printed quartz sand creations, Wilén presents a captivating spectrum of his signature works.

JOHAN Wilén
Founder & DESIGNER

Introducing

ANDREA TSANG STUDIO

Andrea Tsang seamlessly blends Scandinavian Functionalism with the rich craftsmanship and aesthetic traditions of Asia. Since established in 2020, the studio has evolved from a ceramics brand to a lifestyle brand that captivates many, celebrating individuality and authenticity.

A collection of pink and yellow ceramic vases on a white cloth with a plain beige wall in the background.
A woman with black hair wearing a black turtleneck taking a selfie in front of a mirror, with brown curtains in the background, and multiple ceramic mugs on the table in front of her.
A dark-colored, tall, ribbed ceramic vase on a white surface with a beige textured wall in the background, holding a plant with long, thin green stems and round seed pods.

VENUE

Interior view of a modern building staircase with beige stone steps, glass railing, dark wood handrail, large windows in background, and a chandelier on the wall. Overlay text reads 'Studio Toj presents: Restained beauty: the layers of Scandinavian design.'
 
Map showing locations of Villa Borsani and Villa Bagatti Valsecchi near Varedo Train Station.

Venue: B03 Villa Borsani
Address:
Via Umberto I, 148, 20814 Varedo MB, Italy
h 11.00-19.00, last entry h 18.00

Alcova 2024 will take place in two iconic villas of the Milan metropolitan area, Villa Borsani and Villa Bagatti Valsecchi. Photography by Piergiorgio Sorgetti.

ABout alcova

People walking through an abandoned industrial building with a rusted metal roof structure, graffiti-covered walls, and overgrown vegetation.

Alcova Milano is a platform for designers, companies, institutions and researchers investigating the future of living and making. Each year during the world's largest design event, Milan Design Week, Alcova brings together the people defining design culture today through groundbreaking work on living environments, products, systems, materials and technological innovation. Founded in 2018 by Valentina Ciuffi (Studio Vedèt) and Joseph Grima (Space Caviar), Alcova has become one of the most widely followed projects in the Fuorisalone, regularly attracting over 90.000 visitors.

Photo by Agnese Bedini, Piercarlo Quecchia - DSL Studio.